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Welcome to the first Tourism Council WA newsletter for 2009.
I trust that you all had a busy Xmas and New Year Holiday Period and that business was brisk.
As we enter uncertain times, associated with the global economic climate, there are a number of initiatives that TCWA will be involved in to support the tourism industry through this period.
Tourism Industry Roundtable - Tourism WA has established a Tourism Industry Roundtable which will provide a forum for key stakeholders to monitor the health of the State’s tourism industry and to proactively devise strategies to mitigate the anticipated downturn in tourism demand. TCWA will participate in this roundtable, the first meeting of which will be held on 10th February 2009. If you have issues or suggestions that you would like presented at the roundtable please forward these to TCWA.
Tourism Stimulus Package - TCWA will be meeting with the Minister to discuss the concept of a tourism stimulus package which would involve all businesses and organisations operating in the tourism industry, and Government, to pool resources and develop a coordinated effort to stimulate tourism in Western Australia.
The Tourism Council will be also be actively representing and lobbying on behalf of the tourism industry as we move through the year. The tourism industry has shown in past times of difficulty that, by working innovatively and collaboratively together, it has the resilience to endure adversity and emerge as an even stronger industry.
Graham Moss
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Budget Sign on as TCWA Sponsor |
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TCWA is very pleased to announce a new 3 year Sponsorship deal with Budget Car & Truck Rentals. This a significant contribution by Budget to not only TCWA, but also to the tourism industry through supporting its peak body. Budget will be supplying TCWA with vehicles to assist in our work throughout WA, which includes conducting industry forums, workshops and onsite verification visits.
Budget Rent A Car offers a wide range of meticulously maintained and serviced vehicles, including economy and luxury cars, 4WD’s, minibuses, trucks and commercial vehicles all at competitive rates.
In Western Australia there are over 20 Budget locations which provides a unique one way rental system for their customers and allows you to pick up a vehicle in one location and drop it off at another, ensuring maximum flexibility and convenience to suit your traveling needs. Whether you want a small, economy sized car for city driving, a comfortable sedan for discovering the joys of the WA’s pristine coast or a 4WD for exploring the rugged outback, Budget has the right vehicle at the right price for you!
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There's Nothing to do in Perth?!? |
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It has been recognise that, during these tough economic times, the industry needs to be innovative and look at embracing quality and new technologies as a way forward.
To this end, TCWA have developed a relationship with local IPTV Station, LocoTV, to offer Members and Accredited Operators exceptional rates to participate in two new online shows promoting tourism operators right across WA - 'WA Unwrapped' & 'There's Nothing to do in Perth?!?'
For a small investment, you can not only participate in the online show but you will also receive your own TV quality copy of your segment to use in your own advertising, promotional DVD’s etc, along with Internet and search optimised video files to run from your website. The investment in rich media for your website can greatly aid in increasing traffic to your site as it makes a website more useful for, and popular with, users.
The team from LocoTV will be travelling throughout WA in 2009 and will be coming to your region. We will be in contact with our Accredited Operators prior to travel to your area, however there are limited spots for each show so you will need to get in quick. To see an online demo version of the Perth based series visit www.locotv.com.au In the meantime, if you would like further information, please contact Anna at TCWA.
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Review of Tourist Accommodation Development in WA |
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In December 2008 TCWA President Paul King gave a presentation to the Board of Tourism WA highlighting TCWA’s concerns in relation to developing tourist accommodation in WA. As an outcome of this presentation Tourism WA is embarking on a comprehensive review of tourism development in this State.
This review will commence in February 2009 and will involve relevant Government Agencies and Organisations, and private sector representatives. TCWA will be represented in the review by Board Member and Edge Resorts Group Principal Jon Jessop who chairs the Tourism Development and Supply sub-committee of TCWA.
If you have issues you would like considered by the review please forward them to TCWA.
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TCWA are currently finalising a calendar of tourism industry events and function for 2009.
In the first half of the calendar year these will include;
- Parliament House Function
- Industry Forum with the Minister for Tourism
- Breakfast with the Premier
- A regional industry forum
- End of financial year cocktail function
Further industry forums and networking functions, to be held in both metropolitan and regional WA, will follow later in the year as will the WA Tourism Awards Finals Fever and Gala Dinner Functions and the annual Xmas Tipple in December.
Details of the events and functions will be provided to members as they are confirmed.
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We would like to congratulate the following newly Accredited Businesses for the month of December!
Aspen Parks- Karratha Village Jacaranda Heights B&B Rottnest Bakery
The Accreditation team will be back out on the road in ealy February conducting onsite verification visits and workshops throughout WA. Early February will see the team in Mandurah, Rockingham, Perth and Fremantle including workshops being held in York and Perth. If you are interested in in seeing any of the accreditation staff while they are in your area please contact us on 9416 0700.
As an Accredited business don't forget to use your "Accredited Tourism Businesss" logo in all of your marketing including websites, brochures, and advertisements. If you require additional stickers for vehicles or premises, or the logos in electronic format, please contact us!
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The Annual Christmas Tipple, held in the grounds of Burswood Park on Friday 12th December, was well attended with over 200 industry guests including, of course, Santa Claus. We were also delighted that the Minister for Tourism, Honourable Liz Constable MLA, was able to attend and mingle with industry guests. The evening was once again a huge success with beautiful weather and great food and drink providing the perfect atmosphere for some informal networking and catching up with colleagues!
A huge thank you to our sponsors for the evening who ensured the evening was such a success and that no one went home hungry or thirsty! They include - Xanadu Wines, Elmar's In The Valley, Miss Mauds, Lion Nathan, Hills & Suburbs Party Hire and Chocolate Drops.
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Preparations for the 2009 WA Tourism Awards have begun!
Nominations for the Awards will be open by as early as March so make sure you have started your preparations for this years submission. If you have any enquiries regarding nominating for the Awards please contact Julie.
Should you be interested in Sponsorship there are many exciting opportunities and ways for you to be involved. If you would like to know more about being a WA Tourism Awards Sponsor please contact Anna.
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